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CD, Art Direction & Design



I’m a multidisciplinary creative leader & hands-on creator. 
I specialize in building scalable systems that grow brands
     & align cross-functional teams with holistic intention.


– Open to Work

























Select Exp.
Prototype        OpenSea        Woolrich        Twitter                All Case Studies












VXF Studio for High Fidelity Digital Humans.
I helped build this company from the ground up.


My Role

Creative Director
– VFX Pipeline
– Brand Identity

– B2B Marketing

– Motion Capture Directing


See Case Study




























 
Brand in Use – New Business Pitch Deck        













High-Fidelity*
Digital Humans


Unlike generic AI-generated content, these high-fidelity digital humans are fully rigged 3D models. Built to move, perform, and evolve like real humans. Paired with artificial intelligence, they give clients complete control over their likeness.

We built the entire pipeline from scratch. Creating lifelike human models at this level is one of the most complex challenges in VFX. 



The Digital Human Team

Hadi Karimi, Muhammad Waseem, Marco Capparelli, Luxas Hajka, JC Leon, Rodrigo Avila, Xavi Rodrigues, Neil Biondich, Chris Knight, Andrew Turner.


My Role

I helped develop the pipeline and oversaw the creation of digital humans from start to finish. From client briefings and crafting likenesses to quality control, I directed every stage. This included motion capture, animation, Research and Development, and photo styling.


See Case Study














Marilyn Monroe – Artist Credit: Hadi Karimi - Likeness Modeler




1975 Elton John – Prototype Model
2010 Elton John – Prototype Model




    
SOUL, a digital K-pop idol.
     















During my time working with OpenSea, we explored the possibilities of AI content creation. 


My Role

AI Content Producer
– Social Strategy
– Built an AI content pipeline
– Creative Direction / Content Creator


See Case Studies








Voyages AI Content Series










AI TikTok Content


The following AI videos took 1 day each to produce.



Finger Interactive Game
Finger Interactive Marketing
OpenSea Mobile Teaser



AI Production Pipeline


























During my time working with the wonderful Hecho Studios, 
I had the opportunity to pitch this campaign to Woolrich team. 


My Role

Sr. Art Director
– New Business Pitching
– Content Creation


See Case Studies



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Woolrich's FW22 advertising campaign celebrates 
the brand's strong connection to American culture 
and nature, shaping a collection of outdoor garments 
designed for a community strongly connected to 
the environment.


Production: Hecho Studio
Director: Clara Balzary
DOP: Robby Corral




















I joined Twitter as a Junior Designer and left as a Senior Art Director. It was my great fortune to work with some of the best minds in the industry, and to grow through their mentorship.


My Role

Sr Art Director / Design
– Global Brand
– Global Business Marketing
– Global Consumer Marketing
– Product Marketing
– Twitter Social / Content Team


See Case Studies







 Re-brand

Under the creative direction of Derrit DeRouen and Executive Creative Director Donna Lamar, 
I was fortunate to contribute to Twitter’s rebrand. The long-anticipated goal was clear: to give 
Twitter a voice that truly reflects who they are as a company.
I wasn’t on this project from start to finish, but I contributed at two key points. Early on, I worked with Derrit to audit the existing brand guidelines and identify gaps. Later, I helped bring the visual language from Irradie into our systems, translating it for use across Twitter’s owned social channels.
















 Brand Refresh


While the company worked toward a long-term brand strategy, we launched a mini refresh to bring clarity, consistency, and a unified sense of identity in the interim.

Our efforts helped unify third-party content, product storytelling, and marketing communications under a more cohesive and recognizable brand.









 Consumer Marketing
“Twitter is…” celebrated all the ways people describe the platform in their own words. We took over New York City with bold subway station takeovers, high-impact billboards, guerrilla-style sidewalk chalk activations, a pop-up called “Twitter Is Candy,” and a full social rollout. Every tweet featured was real, and after launch, we tweeted campaign photos back to the original authors. They responded by sharing it themselves, turning the campaign into something bigger, louder, and entirely community-driven.. 




The precursor to the “Twitter Is” campaign, Me on Twitter was a playful series of subway takeovers inspired by a meme we saw trending. People were comparing their personalities on Twitter versus other platforms. We brought that to life with real tweets from real people, taking over subway stations in both San Francisco and New York. To build buzz, the @Twitter account unfollowed everyone except the campaign participants, then slid into their DMs with photos of their billboards.











 Social & Content


Joining Twitter’s Social and Content team was my first real opportunity to lead a group of creatives. In the fast-paced world of social, I worked alongside an incredible crew of editors, animators, videographers, and producers, while collaborating closely with the social community managers to concept, elevate, and deliver some of the most fun and culturally relevant work at the company. This was Twitter’s voice in real time, and I was proud to help shape it.



Content Series


Behind the Tweets – Charlie XCX
Fan Tweets - Dua Lipa
Community Engagement - #NBATwitter




Twitter NFT – Social Campaign


As the NFT conversation took off on Twitter, we saw an opportunity to join in with something uniquely our own. 
We created seven custom NFTs celebrating Twitter nostalgia and partnered with Rarible to give away 140 of them,
honoring the platform’s original character limit. Anyone who replied to the launch tweet had a chance to get one.








Social Branding & Tone of Voice








                                   












Dixon Prewitt

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