ACD, Sr Art Direction & Design
I’m a multidisciplinary creative/creator with a technical background in Social Media, VFX, Startups, Film, Agency, Big Tech, Branding, Ux/Ui Design, and Team Leadership.
I specialize in leading cross-functional teams and crafting holistic solutions that engage audiences and drive real business results.
I specialize in leading cross-functional teams and crafting holistic solutions that engage audiences and drive real business results.
–Open To Work
Photography
Artwork
made by Dix
Attn: Full Portfolio on Desktop
VXF Studio for High Fidelity Digital Humans.
I helped build this company from the ground up.
My Role:
– VFX Pipeline
– Brand Identity
– B2B Marketing
– Motion Capture Directing
Brand Identity – For Prototype Media, we crafted a brand that lives at the intersection of humanity and innovation. Inspired by the concept of a prototype human avatar, the identity balances familiarity with a sleek, futuristic aesthetic.
It is human, artistic, and accessible, while also synthetic, technical, and elevated.
Design Credit: Jared Younger, Morgan Otto, Davy Kelsey
Where digital design meets living form.
A study in synthetic nature.
Design Credit: Jared Younger
A living type system that moves between human
and digital forms. Echoing the brand’s hybrid nature.
Brand in Use – New Business Pitch Deck
High-Fidelity*
Unlike generic AI-generated content, these high-fidelity digital humans are fully rigged 3D models. Built to move, perform, and evolve like real humans. Paired with artificial intelligence, they give clients complete control over their likeness.
We built the entire pipeline from scratch. Creating lifelike human models at this level is one of the most complex challenges in VFX. It requires a multidisciplinary team of specialists—groom artists, skin texture painters, FACS and likeness modelers, riggers, animators, and more. Every detail is handcrafted. And once complete, the capabilities are nearly limitless
We built the entire pipeline from scratch. Creating lifelike human models at this level is one of the most complex challenges in VFX. It requires a multidisciplinary team of specialists—groom artists, skin texture painters, FACS and likeness modelers, riggers, animators, and more. Every detail is handcrafted. And once complete, the capabilities are nearly limitless
My Role:
I helped develop the pipeline and oversaw the creation of digital humans from start to finish. From client briefings and crafting likenesses to quality control, I directed every stage. This included motion capture, animation, Research and Development, and photo styling.Marilyn Monroe
Artist Credit: Hadi Karimi - Likeness Modeler
Prototype Models
High fidelity digital humans.
De-Aged Elton John
Circa 1975
Circa 2010
During my time working with the wonderful Hecho Studios, I had the opportunity to pitch this campaign to Woolrich team.
My Role:
– New Business Pitching
– Content Creation
Woolrich's FW22 advertising campaign celebrates
the brand's strong connection to American culture
and nature, shaping a collection of outdoor garments
designed for a community strongly connected to
the environment.
Production: Hecho StudioDirector: Clara Balzary
DOP: Robby Corral
I joined Twitter as a Junior Designer and left
as a Senior Art Director. It was my great fortune
to work with some of the best minds in the industry, and to grow through their mentorship.
My Role:
– Global Brand
– Global Business Marketing
– Global Consumer Marketing
– Product Marketing
– Twitter Social / Content Team
Under the creative direction of Derrit DeRouen and Executive Creative Director Donna Lamar, I was fortunate to contribute to Twitter’s rebrand. The long-anticipated goal was clear: to give Twitter a voice that truly reflects who they are as a company.
I wasn’t on this project from start to finish, but I contributed at two key points. Early on, I worked with Derrit to audit the existing brand guidelines and identify gaps. Later, I helped bring the visual language from Irradie into our systems, translating it for use across Twitter’s owned social channels.
Before the total rebrand, Twitter’s visual identity was fragmented. It often felt like there was no cohesive brand
at all, due in part to guidelines that allowed for too much flexibility. While the company worked toward a long-term brand strategy, we launched a mini refresh to bring clarity, consistency, and a unified sense of identity in the interim.
Under the creative direction of Nate Mileheim and partnering with Six, we developed a scalable design system that brought order to Twitter’s visual language, especially across social. The system was built on a clear hierarchy of content, making it easy to adopt and apply across global teams.
Our efforts helped unify third-party content, product storytelling, and marketing communications under a more cohesive and recognizable brand.
The original icons for Twitter’s vertical channels felt disconnected from the brand, lacking cohesion and any visual tie beyond a shared blue background. I redesigned the entire set using the same geometric system behind Twitter’s bird logo, constructing each icon entirely from circles. The result was a unified and scalable visual language that brought clarity, consistency, and brand integrity to our social channels.
Joining Twitter’s Social and Content team was my first real opportunity to lead a group of creatives. In the fast-paced world of social, I worked alongside an incredible crew of editors, animators, videographers, and producers, while collaborating closely with the social community managers to concept, elevate, and deliver some of the most fun and culturally relevant work at the company. This was Twitter’s voice in real time, and I was proud to help shape it.
The Social & Content Team:
Taylor Erin, Clare Sandlun, Bianca Posterli, Nate Costa, Kim Oldford, Francis Basco, Shanti Reddy, Tina Avanessian, Kaitlyn Joe, Yosub Kim, Natalina Lopez, Ryan Brown
Content Series
Twitter NFT – Social Campaign
We created seven custom NFTs celebrating Twitter nostalgia and partnered with Rarible to give away 140 of them, honoring the platform’s original character limit. Anyone who replied to the launch tweet had a chance to get one.
Team Leaders: Nate Costa, Tina Avanessian, Bianca Posterli
My Role: Art Director & NFT Animator (Building Character & Vitamin-T)
The campaign generated over $5 million in trading volume, picked up major press coverage, and even helped one recipient pay for college. It remains one of the most rewarding projects I worked on at Twitter.
Working on Twitter’s Product Marketing team gave my copywriter partner, Clare Sandlund, and I the opportunity to experiment with how the brand showed up across product launches. We were tasked with bringing the new identity into each announcement, making sure the tone, energy, and personality of Twitter came through in every detail.
Twitter Spaces
We developed a high-energy launch video to introduce Twitter Spaces, the platform’s new live audio feature. The concept focused on breaking down key elements in a clear, engaging way, making the new product feature feel approachable and dynamic. To solve for a limited budget, we leaned into animation and modular design, allowing us to easily version the creative across all other marketing needs.
“Me On Twitter” Campaign
Me on Twitter was a playful series of subway takeovers inspired by a meme we saw trending. People were comparing their personalities on Twitter versus other platforms.
“Twitter is...” Campaign
“Twitter is…” celebrated all the ways people describe the platform in their own words.
I worked with Afterpay to reimagine their content strategy and how they show up on social media.
My Role:
– Social Content Strategy
– Content Creation
Working with my copywriting partner, Knolton Bourn, we developed a content strategy for Afterpay that felt both authentic to the brand and native to the platforms it would live on. The goal was to extend Afterpay’s voice, visual identity, and core values into consistent, best-in-class social content. Below are a few examples of how that strategy came to life.
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More work availbe on the desktop.
More work availbe on the desktop.
Grateful to all the creative partners
who helped bring this work to life.
who helped bring this work to life.