The Brief
Create a short AI-generated marketing commercial for OpenSea using any combination of AI and design tools, ready to share on social media.My Deliverable
I developed a scalable and repeatable content series that can flex to support company initiatives, spotlight artists and communities, and engage a broad range of audiences across the OpenSea ecosystem.The Voyagers
A motley crew drifts across the OpenSea in pursuit of XP, chasing glimmers of glory, and the mythic treasure known only as $SEA.Link to Vimeo Here
My Concept
This video marks the launch of a repeatable content series built to spotlight OpenSea’s rewards program and build momentum around the future release of the $SEA coin.Picking up where the OS2 launch video left off, we follow our iconic characters as they voyage through the OpenSea multiverse—embarking on quests, earning XP, and exploring the weird and wonderful corners of Web3.
The Insight
OpenSea users and crypto Twitter audiences thrive on lore. The most passionate communities form around backstories, worldbuilding, and shared narratives. They love the hunt for easter eggs, they live for the memes, and they contribute to the worldbuilding.The Ship ( How it’s Made )
As a Creative Director, I always consider the bigger picture. Rather than producing a one-off hype video, I developed a modular system and asset library purpose-built for an AI-driven video pipeline—designed to ensure speed, scalability, and visual consistency across the entire content series.While the upfront work required more time, it laid the foundation for rapid, responsive storytelling. With this system, we can now react to market trends in real-time and shape the series based on community engagement—without compromising quality.
Why Me
Thank you for taking the time to review this work and my thinking. I believe my unique and diverse experience makes me an ideal candidate for the Creative Director role at OpenSea.My background spans social media, content creation, animation, and brand building—disciplines that come together in a way that’s uniquely suited to this pivotal moment in OpenSea’s evolution. I know what needs to be done. I know how to do it. And I can promise you this: no one will work harder or care more than I will.
All the best,
– Dixon