Case Study
How I created a content series for OpenSea using AI.
My Role
– I did everything from social strategy to content production.
Deliverables
– Social Strategy– Content Series
– Engagement Assets
– Repeatable System Architecture
Overview
OpenSea had recently made a company-wide pivot toward AI-driven content production.
When I joined, the goal was to promote the company’s rewards system, “Voyages,” in preparation for the launch of the $SEA token, as well as highlight the various NFT communities and tokens on the marketplace.
The Open Brief
“Create a short AI-generated marketing commercial to
promote OpenSea’s Rewards Campaign.”
The most successful Web3 communities were built around backstories, world-building, and shared narratives with deep lore.
Instead of creating a single marketing video, I developed a
repeatable content series that united different communities under one shared narrative.
Voyages Series
A motley crew drifts across the OpenSea in pursuit of XP, chasing glimmers
of glory and the mythic treasure known only as $SEA.
Episode 1
( Tweet Link Here )
Episode 2
( Tweet Link Here )Episode 3
( Tweet Link Here )Note: These videos were animated using early generative AI models and assembled with traditional editing software.
The technology has improved dramatically since then, and more advanced tools are now available.
The Social Mechanics
Performance optimization through strategic and intentional action.
Crypto and Web3 audiences love hunting for signals. So throughout the series, I planted Easter eggs, and they took the bait.
After each episode was posted, I monitored the comments closely, looking for opportunities to engage with smaller communities in meaningful ways.
GIFs and memes are a huge part of Crypto Twitter culture. To tap into that behavior, I created additional community assets to engage with people in the comments.
AI Production Process
My systematic approach for building this content series.
My top priority was video-to-video continuity. To achieve this, I used AI and Photoshop to build an extensive library of assets, including characters, background environments, and various settings on the ship.
My workflow involved generating the individual elements of each scene separately and then compositing them together.
This process gave me greater control over every component of the final image.
The Results
This content series, paired with the social strategy behind it, became a standout success and outperformed previous OpenSea content.
It also demonstrated the strong potential of an AI-driven content approach. With this system in place, we could react to followers in real time and shape the series based on community engagement..